The Sacramento Kings have been in the news circles today, and for reasons that don’t involve Boogie, George Karl or who they might be hiring as head coach. Rather, Chris Creamer of Sports Logos.net leaked the new logos that the Kings will most likely unveil next year in the inaugural year at the Golden 1 Center. Now just FYI, the Logo will NOT be in black and white. Apparently, the logo itself is just copyrighted, and it appears that they will be undergoing some more time to decide what the color scheme will be. So don’t freak out. The Kings aren’t going black and white ala the Brooklyn Nets, but I will discuss a color change idea at the end of this post.
The new primary logo?
I really believe this logo is an upgrade over the previous primary Kings logo that has been in use since they changed colors from Blue and Red to Black and Purple. I liked that the basketball and crown are more primary than the previous logo, and I like the more modern sans serif font and that there is less of a profound size difference between the Kings and the Sacramento lines (you could barely read the Sacramento on the previous logo from afar). The logo is a lot simpler than the previous logo, but I like how there’s less “noise” (i.e. other superfluous items added like the lances and such).
Another reason I like this logo is it sort of tributes the Kings’ history, as it is a play on the Kings’ original logo. Take a look at the progression from the original Cincinnati Royals logo to the current version.
As you can see, very similar to the previous incarnations, but with a couple of key differences: the “Sacramento” (or city name in general; Cincinnati and Kansas City did this as well with their logo) being beneath the crown, not above (something I approve of; I like that I can focus on the logo and that’s it, while the text in the previous logo sort of distracts you into looking at two places, which I think is never good from an aesthetic point of view), and some space in between the points of the crown (not really a fan; it makes the crown look a bit like “sinking ships” which is a bit of a microcosm of where the Kings are at as an organization, a hat tip to the Sactown Royalty community for noticing this and making that correlation).
Here are also a couple versions of some of the secondary logos which are spin offs the main primary logo, including a “Sac” version of the primary, which could be on the side of the shorts, and the simple crown, which most likely will be on the back of the jersey. Color scheme will be interesting and really determine how good these will turn out, but I like the fact that they’re embracing the “Sac-Town” moniker by creating a logo with that nickname.
Introduction of the “Lion” alternate logos
Slamson has always been the kind of mascot that makes the general NBA fan think: why a lion? Well, because it’s considered the King of the Jungle. Hence, Slamson is an easy correlation when you use common sense, but you’d be surprised when you hear people who don’t use common sense ask “Why do the Kings have a lion as a mascot? Why don’t they use a Knight or a King or something?”
Thankfully, it looks like the Kings will be putting the kibosh on that confusion by incorporating the lion into their alternate logo. I really think they did a good job with the creation of this alternate logo. This easily could have gotten campy and carried away, but the new logos are still able to be classy while still having a little fun with it. I really like the standing lion with the dribbling basketball that has a bit of a 3D look to it (notice the staggered feet). The lion head logo is cool too, and I like how they were able to incorporate a basketball face design into the mane. I’ll be curious to see how they involve this into the uniform scheme and how prominent it will be. Will it just be a secondary logo on the shorts or back? Or will they have it on the jersey in a Retro-Raptors sort of way?
Will there be a color change?
The Kings have been doing a lot to pay tribute to their past over the past couple of months. During the last couple weeks of the season, they primarily wore their old powder blue retro jerseys, and painted their court with the powder blue and red and put the old primary logo in center court. While I know it was a fitting way to say goodbye to Arco Arena (I know…it’s Sleep Train Arena now but it will always be Arco to me), especially considering the seats have never changed from the old blue and red color scheme, I think it brought up the issue of whether or not the Kings should go full boar and make the color switch not just a temporary thing, but perhaps a more permanent one.
Personally, I am a fan of the retro-modern look teams have done in professional sports as of late. I love that Buffalo Bills went back to their old blue and white scheme from the 60’s and 70’s. I think the Philadelphia 76ers going back to their old Phila uniforms (a tribute to their Julius Erving days; remember, the Sixers are trying to remind their fans that they used to be good) has been an upgrade, and that their switch to the red, blue and white was a good change from the black-blue-and gold stuff they did during the Iverson era. We’re even seeing the Bucks go back to their 80’s color scheme (getting rid of the “Christmas” scheme was a plus), which has been successful in my mind, and the Hawks revert from their generic blue and red scheme to their old red and yellow days, though I am not a fan of the “Day Glo” yellow they have chosen to go with (why not just go the classic yellow? Their old uniforms were on point.)
But I am not simply a fan of the Kings going back to powder blue and red simply for nostalgia sake. Here are a couple of reasons I think the Kings should entertain the idea of going to the blue and red scheme again starting next year.
- I really think the Black and Purple scheme mirrors the Los Angeles Kings color scheme too similarly. Now, if the Hockey Kings were based in San Jose for example, I would be cool with it. However, they are in Los Angeles, and the fact that we have the same “look” as a Southern California sports organization is downright offensive to me as a Northern California sports fan. Even at times, as I was trying to buy Kings stuff, it was difficult to discern what was “Sacramento” Kings gear and what was “Los Angeles” Kings gear (this was mostly true when it came to beanies, as I had a hard time finding beanies that said the full “Sacramento Kings” on it). There was even an occasion where I wore a Kings beanie along with a Sharks jersey and some guy made a comment about it (“Kind of contradicting isn’t it?” he told me; at first I thought he was being a dick, but in retrospect, he had a good point). I think the Kings going blue and red (especially the powder blue) would be a nice change that would end this confusion and distinctly separate our organization from the southern hockey one.
- The Bucks did this with their color scheme, adding a light blue addition to their green and gold uniform scheme. Why? To pay tribute to the Great Lakes Milwaukee is next to. Sacramento is known as the “River City” in California, and what better way to pay tribute to that by adding that “River” blue to the color scheme. To be honest, I get it: purple represents “royalty”. But the Lakers are purple. The Suns are purple. The Hornets have purple in their scheme. No teams though have the powder blue scheme as their primary color, and not only would that make the Kings distinct in comparison to the rest of the league, but it would also be a reference to the American and Sacramento Rivers that give the Kings the identity as the “River City”, hence building into the “pro-Sacramento” identity even more.
Of course, a color change will be difficult to happen because the logistics and the cost would be quite high, especially considering how much money the organization and city has spent on building the Golden 1 Center. That being said, while I think the black and purple scheme is fine, and certainly represents when the Kings were most successful (i.e. the early 2000’s), I think a change to the powder blue and red would be fitting, not only in terms of making us distinct as an organization in the NBA (not to mention from the LA Kings), but would also pay tribute to the geographic area of Sacramento as well, which would continue to boost the #SacramentoProud community when the Golden 1 center opens next season.